Stack
Search, paid, web, content, reputation, creative, and business development are not separate lanes. We run them as one system, accountable to revenue.
Services
The whole marketing stack, run for one operator per market.
SparkVertical runs search, paid acquisition, web, content, creative, reputation, social, direct mail, referral, and business development for essential trades businesses. The channels work together. The relationship stays exclusive. The work answers to the same number you do: revenue.
The stack only works when it is run together.
Starting point
Some operators need the whole engine now. Others start with the channel under the most pressure and build from there.
Exclusivity
One client per vertical per market. If we are building your advantage, we are not selling the same work to a direct competitor.
Nine services, one marketing system tied to booked jobs.
Each one can stand on its own. They work best when they are planned together, measured together, and tied back to booked jobs.
Search and AI visibility
Local SEO, technical SEO, Google Business Profile, and AEO / LLM-citation work built to improve visibility across Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini.
Paid acquisition
Google Ads, Local Services Ads, retargeting, lead-form optimization, and call tracking. Built to generate booked jobs, not clicks.
Web development
Sites built for speed, accessibility, conversion, and the way trades customers actually shop. Built for the homeowner deciding between three quotes on a Tuesday night.
Content and copywriting
Vertical-specific, location-specific writing for service pages, blogs, email, scripts, and ads. Built for human readers and AI citation.
Photography and videography
Real crews, real trucks, real jobsites. Not stock photos that make every trades business look the same.
Graphic design and print
Postcards, door hangers, brochures, trade show displays, vehicle graphics, and field materials. The physical layer of the marketing stack, designed so it earns its cost.
Social media marketing
Strategy, content, and community for the social channels your customers actually use. Built for regional brand awareness and qualified inbound, not vanity follower counts.
Reputation management
Review generation, profile management, response systems, and recovery work when a bad review lands. Your reputation is part of the marketing system.
Business development
Referral partner activation, strategic partnerships, and new revenue stream identification. Marketing that goes beyond marketing.
Operating model
At SparkVertical we address the complete sales cycle, from customer acquisition to conversion and retention. This proven strategy directly impacts same-location revenue growth, search engine results ranking, advertising efficacy, and market penetration.
Trade specialization, channel integration, and exclusivity are the difference.
First, we built this stack for trades. Not for dentists. Not for law firms. Not for e-commerce brands with trades added later. Seven-plus years of vertical-specific data, systems, and judgment sit behind the work. Roofing, plumbing, restoration, HVAC, leak detection, and insulation. The seasonality, call quality, market pressure, and customer behavior are different in each one.
Second, we run the services together. Paid search needs the right landing page. The landing page needs the right service architecture. Search visibility needs content worth citing. Reputation work affects whether the lead becomes a booked job. Direct mail and field marketing need tracking, offer discipline, and follow-up. Generalist agencies sell channels. We run the stack.
Third, the partnership is exclusive. One client per vertical per market. Market means the client's current working territory plus approved near-term expansion territory, generally within six months of signing. We are not spreading the same playbook across direct competitors. A regular working rhythm. Shared visibility. Accountability to booked jobs and revenue.
Who we serve
This is for
$3M to $15M annual revenue trades operators ready to invest in a real marketing partner.
Owners who want one team running the whole stack, not five vendors to coordinate.
Operators who want exclusivity in their market and are willing to commit to a real partnership in return.
Businesses that understand the search channel is changing and want to build authority before competitors notice.
This is not for
Operators looking for a single-channel vendor (PPC only, SEO only) with no interest in an integrated stack.
Businesses below the $3M revenue line where a full-stack engagement is more than the math supports.
Operators who want to hire us alongside a direct competitor in their market.
Client voice
More than just a marketing firm, SparkVertical has been helping my business become more efficient and effective. I have worked with them to enhance our online presence, better improve our outreach, and streamline our internal production. They are attentive to my requests, readily available, and have been an overall great company to work with.
The full marketing stack starts with the market, the numbers, and the work in front of you.
If you run a serious trades business and want one accountable partner running the marketing stack, the next step is a conversation. We do not lead with a deck. We talk about your numbers, your market, and what is in the way.