Review generation
Systems and workflows that make it easy for happy customers to leave a review. Follow-up prompts, in-job reminders, and request sequences built for the moment the customer is most likely to act.
Reputation management for trades operators.
A homeowner deciding between you and a competitor will read every review on every platform before they pick up the phone. We make sure the reviews are there, the ratings are strong, the responses are professional, and the occasional bad one gets handled without sinking the rest.
Reputation management turns customer trust into an operating system.
Review generation, profile creation and optimization, response workflows, escalation protocols, and recovery work are built specifically for home service businesses where reviews are a primary purchase signal. We do not buy reviews. We do not hide reviews. We do the operational work that makes good reviews easier to ask for, easier to leave, and easier to use.
Reputation management turns reviews, profiles, and responses into conversion assets.
Review generation, profile management, response workflows, recovery work, reporting, and search signals.
Profile creation and optimization
Google Business Profile, Yelp, Facebook, BBB, Angi, NextDoor, vertical-specific directories. Built once, maintained continuously.
Response workflows
Every review gets responded to. Promptly. Professionally. In a voice that sounds like the operator. We can run the responses for you or train your team to run them.
Bad review recovery
When a one-star lands, the response is the marketing. We help draft, escalate, mediate, and where possible, resolve the underlying issue so the reviewer updates the rating.
Cross-platform reporting
Review volume, rating trend, response patterns, and competitive benchmarks gathered in a form your team can use.
Reputation in search
Reviews and ratings are search signals. We coordinate review work with the search visibility service so the work compounds.
Pre-call reputation strategy
What a prospect sees about you before they call is half the sales conversation. We make sure that half is winning.
Reputation work starts with the public proof customers see before they call.
Every platform where your business has a profile, every review on every platform, every response or lack of response, every competitor's profile next to yours. The audit produces a baseline: where you sit today, where your competitors sit, what the gap looks like, and where the biggest upside is.
The work that follows is operational. Most reputation problems are not strategic. They are about the systems not being in place to ask for reviews consistently, respond to them promptly, and escalate the problematic ones into a real resolution path. We build the systems, train your team where it makes sense, and run the parts you do not want to.
Reputation work feeds the rest of the marketing stack. Review velocity is a search ranking signal. Rating averages affect paid ad performance. Response patterns affect AI citation likelihood. Bad-review recovery is a brand asset. We are not running reputation as a standalone product. We are running it as one layer of the engine.
Client voice
We have been using SparkVertical for 3 years now and comparing year after year since we have been using them, we have seen a consistent increase in sales. We were uncertain about switching over to SparkVertical in the beginning, and now after 3 years that was the BEST decision we made for dealing with our digital marketing. Their knowledge of navigating in the digital market is exceptional! Their customer service has been absolutely exceptional because they respond to your calls, texts, or emails immediately. We highly recommend their company!!! The whole experience has been wonderful.
Reputation should make prospects safer to call.
If you have not looked at your reviews across every platform recently, your competitors probably have. The first conversation reviews your reputation profile against the operators you compete with and clarifies where the gap is.