Local SEO
Service-area page architecture, internal linking, location signals, on-page optimization, and the technical foundation that lets your site actually rank.
Search and AI visibility for essential trades operators.
Homeowners no longer just type into Google. They ask Claude. They ask ChatGPT. They scan the AI Overview and the map pack before they call. We help your business show up with the authority, structure, and proof those surfaces can understand.
Search visibility is how a trades business gets found before the customer has decided who to call.
We run local SEO, technical SEO, Google Business Profile, and Answer Engine Optimization for the AI surfaces that now sit between your customers and a booked job. The work builds authority, structure, and citation signals that help the business appear when intent is high.
Search visibility turns your service-area authority into discoverable, citable demand.
Local SEO, technical SEO, Google Business Profile, and Answer Engine Optimization, run as one search visibility layer.
Google Business Profile
Profile build, optimization, post cadence, photo strategy, Q&A management, and the local pack work that drives map results.
Technical SEO
Site speed, crawlability, schema markup, accessibility, mobile experience. The boring layer that determines whether the content layer is allowed to perform.
AEO and LLM citation
Content structured so Claude, ChatGPT, Perplexity, Gemini, and Google AI Overviews can understand and cite the business when a homeowner asks for a recommendation. This is now part of search, not an add-on.
Service page architecture
A page for every service in every market, written to rank and built to convert. Not the auto-generated junk that gets you penalized. The real version.
Review and citation signals
The off-site work that makes the on-site work pay. Directory citations, review velocity, response patterns, and the trust signals search engines look for in local results.
Search visibility starts by mapping every place customers now ask for recommendations.
Google organic. Google maps. AI Overviews. ChatGPT. Perplexity. Local directories. Voice search. Then we audit where you show up on each, where your competitors show up, and where the gap is biggest.
The work runs on a 90-day cadence. Foundational technical fixes, service-page build, GBP optimization, and AEO content structure all land inside the first quarter. After that the work is compounding: more pages, more citations, more authority, more queries you own. By month nine the site is doing work it cannot do in month one because the authority has not yet been built.
The integration is what changes the work. The pages we build feed the paid campaigns, call tracking, reputation work, and citation signals around them. We are not running SEO in a silo. We are running search visibility as one layer of an engine that pays itself back from every direction at once.
Client voice
I credit SparkVertical with helping us achieve our growth goals over the last several years. I consider SparkVertical a trusted partner in my business and I have total faith in their approach. They understand our business and market, and provide exceptional service and results.
Search visibility should match how customers actually ask for help.
If competitors are showing up in AI Overviews and you are not, the gap is not going to close on its own. The first conversation maps where you sit in your market right now and where the search work should start.